Verve Credit Union
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at Verve Credit Union
• Work cross-functionally with marketing, product, data partners and external partners to analyze data and drive meaningful business results.
• Build, execute, and optimize media buy and social campaigns across advertising platforms
• Research and develop new strategies and ideas to test.
• Develop and refine techniques used to measure engagement, conversion and trends for marketing efforts, including campaigns and ongoing programs
• Use data mining and other analytical techniques to gain insight into members and prospects to improve the effectiveness of communications and products
• Run, study, and analyze reports on psychographics to better understand and suggest how the Credit Union can target membership habits
• Analyze data to target influencers within and outside of our current membership base to sustain and attract new membership